WINFertility is a national leader in managed fertility benefits. They deliver family-building benefit solutions to employers, health plans, and individual patients. WIN’s branding had become fragmented and inconsistent from years of growth and transition. Working closely with their agile marketing team, we developed an identity, online presence, and mobile app that was fresh, industry centric, and versatile.
Through an intimate exercise of exploring metaphors, shapes, and tones we developed a visual identity and logo. The below images are a sample of the development process that resulted in the company’s final logo mark. The collateral we created followed the the exploration of the total brand identity.
Working with the business development and marketing teams we, developed a web experience that would educate and promote business leads. We created infographics to help demystify service processes, and implemented tools and workflows to make content publishing painless.
A key component to the company’s business is their mobile app. It allows
users to track their fertility cycle, provide them with their benefit
details and allow them to connect directly to a health professional for
Through an architectural exploration, we designed a custom experience catered to their unique needs. The below images are a sample of the development process that resulted in the company’s final logo mark.