Workrite was a startup developing a proprietary augmented reality technology used to help contractors visualize their plans in real time. We worked to develop the branding of the parent company and products, and heads-up user interface for their construction tool Build Rite
Through an intimate exercise of exploring metaphors, shapes, and tones we developed a visual identity and logo. The below images are a sample of the development process that resulted in the company’s final logo mark. This work then led led to the development of a full branding guide.
After working with industry professionals to understand the complication of construction projects, we developed a visual language and UI for their flagship product, Build Rite.