Industry: Construction
Services: Branding, UI Design

Workrite was a startup developing a proprietary augmented reality technology used to help contractors visualize their plans in real time. We worked to develop the branding of the parent company and products, and heads-up user interface for their construction tool, Build Rite.


Through an intense creative journey of exploring typography, shapes, and symbols, we developed a comprehensive visual identity. The below images are a sample of the development process that resulted in the company’s final logo. This work then led to the development of logos for each specific product, a branding identity system, and collateral.

Sketch 1
Sketch 2
Logo Directions            


After working with industry professionals to understand the complication of construction projects, we developed a visual language and UI for their flagship product, Build Rite.